As organizations invest to improve the customer experience and extend the infrastructure required for the creation of new digital business designs, there is increase in demand for digital commerce.
The digital commerce market has continued to grow and has exceeded $3.4 billion in sales during 2013 and it is estimated to grow at a CAGR of 13.6% from 2012 to 2017.
Digital commerce platform basically facilitates a purchasing transaction over the web and supports the creation and continuing development of an online relationship with a consumer or a business customer across multiple sales channels.
The service providers of digital commerce platform providers in this magic quadrant enable organizations to build digital B2B, B2C or B2B2C commerce sites.
A typical digital commerce sites averages more than 15 integration points with ERP, order management systems , web content management, digital marketing, payment processing, logistics and warehousing, analytics systems and other systems.
The magic quadrant is as shown below:
1. Oracle:
Oracle is the leader in this magic quadrant, based on the ability of the oracle commerce offering to support B2B, B2C and B2B2C business models, its multi-site and global multilingual implementations and its customer base of more than 700 enterprise and mid enterprise companies.
Strengths:
The digital commerce market has continued to grow and has exceeded $3.4 billion in sales during 2013 and it is estimated to grow at a CAGR of 13.6% from 2012 to 2017.
Digital commerce platform basically facilitates a purchasing transaction over the web and supports the creation and continuing development of an online relationship with a consumer or a business customer across multiple sales channels.
The service providers of digital commerce platform providers in this magic quadrant enable organizations to build digital B2B, B2C or B2B2C commerce sites.
A typical digital commerce sites averages more than 15 integration points with ERP, order management systems , web content management, digital marketing, payment processing, logistics and warehousing, analytics systems and other systems.
The magic quadrant is as shown below:
1. Oracle: Oracle is the leader in this magic quadrant, based on the ability of the oracle commerce offering to support B2B, B2C and B2B2C business models, its multi-site and global multilingual implementations and its customer base of more than 700 enterprise and mid enterprise companies.
Strengths:
- Product Offering Breadth: Oracle commerce supports global enterprises in 7 major markets including retail, branded manufacturing, technology, consumer packaged goods, telecommunications, financial services and media. Its platform capabilities include- multisite creation and management, product catalog, experience and content management, merchandising, shopping cart management, personalization, integrated SEO and search merchandising.
- Global reach: It provides global scope and resources for large digital commerce initiatives as well as models and support for companies with lower levels of online revenues.
2. SAP (Hybris):
SAP hybris is a leader in the 2014 magic quadrant due to its broad and robust digital commerce platform, global presence, and customers in a wide range of vertical industries as well as its ability to support B2B and B2C business models. SAP acquired hybris in 2013.
Strengths:
- Industry Presence: Hybris continues to experience strong growth and it has approximately 600 customers in retail, manufacturing wholesale, high tech and telecommunications.
- Deployment Choice: It offers several delivery models including on-premise, hosted and managed service based, outcome driven commercial models. It offers managed service models to companies with e-commerce revenue of less than $100 million.
3. IBM:
IBM WebSphere commerce is a leader in 2014 magic quadrant which provides scalable digital commerce capabilities for B2B, B2C and B2B2C business models in 8 industry sectors.
Strengths:
- Functionality: In addition to the depth of functionality of WebSphere commerce solution, its portfolio can extend these capabilities using a rich ecosytem of multichannel commerce capabilities including order managemet, configure price and quote, warehouse management and logistics, in-store analytics, customer experience management, web analytics, product recommendations, campaign management, mobile marketing, master data management and web content management.
- Deployment: WebSphere commerce is a scalable solution with clients ranging more than $10 million to $500 million in online revenues. It also offers multiple deployment models including licensed on premise software.
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