Digital Marketing Hubs Magic Quadrant

Digital marketing leaders and Chief Marketing Officers are under pressure to engage individuals on increasingly fragmented and unpredictable terms driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub.

Need for digital marketing hub
The need for digital marketing hub is based on 3 fundamental developments

1. Consumer empowerment: social+mobile technologies gives consumers the power to research and interact with the brand
2. Channel proliferation: consumers can interact with brands and purchase products and services with access to multiple devices and channels which increases the complexity of meeting the consumer expectations
3. Increase in marketing responsibilities: Organizations have turned to marketing to take charge of the task of creating the single view of consumers and enabling the organizations to address them as individuals and customize the experience which is a key to differentiation. 

Gartner's definition of "Digital Marketing Hub"

A digital marketing hub provides marketers and applications with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically. 

It typically includes a bundle of native marketing applications and capabilities, but it is extensible through published services with which certified partners can integrate. 

The magic quadrant is as shown below: 

Leaders: 

1. Adobe: 

Adobe is a leader in this magic quadrant and has a strategic commitment to build a marketing hub which is based on a number of acquisitions and a core service layer. 

Adobe's digital marketing hub consists of 6 products which are at various stages of integration: 

• Adobe Analytics
• Adobe experience manager (content management)
• Adobe Target (website and mobile app optimization)
• Adobe Social
• Adobe media optimizer
• Adobe campaign

Strengths: 

• Vision: it continues to evolve a vision of a digital marketing hub as a suite of complementary solutions which are fueled by a set of shared services
• Focuses on the Marketer: Adobe is marketing first provider with a proven grasp of marketers needs, usability and collaboration, and adding features based on Marketers feedback
• Partnerships: Adobe has been aggressive in having partnerships in both platform and sales alliances with partners such as Publicis, SAP and Accenture. These partnerships provide adobe a platform for growth and most importantly market insights. 

2. Oracle: 

Oracle is a leader in this magic quadrant. Its acquisitive strategy, which includes Eloqua, Responsys, Bluekai and Compendium appears to be paying dividends. 

Strengths: 

• Dept and breadth of solutions: oracle has the broadest and deepest range of native digital marketing hub capabilities
• Versatility: It offers nearly equivalent depth for both B2B and B2C marketers.

3. Salesforce:

Salesforce is a leader in digital marketing hub. 

Strengths: 

• Functionality & Momentum: Its acquisition of ExactTarget, together with its market leadership in overall CRM, gives its digital marketing offering credibility and momentum.
• Vision: It shows strong vision, operational leadership and thought leadership in the digital marketing space. 
•  Workflow & Collaboration: Its tools provide an intuitive UX and ongoing product innovation

You could read the complete report at Magic Quadrant for Digital Marketing Hubs 

Digital Commerce Magic Quadrant

As organizations invest to improve the customer experience and extend the infrastructure required for the creation of new digital business designs, there is increase in demand for digital commerce. 

The digital commerce market has continued to grow and has exceeded $3.4 billion in sales during 2013 and it is estimated to grow at a CAGR of 13.6% from 2012 to 2017. 

Digital commerce platform basically facilitates a purchasing transaction over the web and supports the creation and continuing development of an online relationship with a consumer or a business customer across multiple sales channels. 

The service providers of digital commerce platform providers in this magic quadrant enable organizations to build digital B2B, B2C or B2B2C commerce sites. 

A typical digital commerce sites averages more than 15 integration points with ERP, order management systems , web content management, digital marketing, payment processing, logistics and warehousing, analytics systems and other systems. 

The magic quadrant is as shown below: 

 1. Oracle: 
Oracle is the leader in this magic quadrant, based on the ability of the oracle commerce offering to support B2B, B2C and B2B2C business models, its multi-site and global multilingual implementations and its customer base of more than 700 enterprise and mid enterprise companies. 

Strengths: 

• Product Offering Breadth: Oracle commerce supports global enterprises in 7 major markets including retail, branded manufacturing, technology, consumer packaged goods, telecommunications, financial services and media. Its platform capabilities include- multisite creation and management, product catalog, experience and content management, merchandising, shopping cart management, personalization, integrated SEO and search merchandising. 
• Global reach: It provides global scope and resources for large digital commerce initiatives as well as models and support for companies with lower levels of online revenues.

2. SAP (Hybris): 

SAP hybris is a leader in the 2014 magic quadrant due to its broad and robust digital commerce platform, global presence, and customers in a wide range of vertical industries as well as its ability to support B2B and B2C business models. SAP acquired hybris in 2013. 

Strengths: 

• Industry Presence:  Hybris continues to experience strong growth and it has approximately 600 customers in retail, manufacturing wholesale, high tech and telecommunications. 
• Deployment Choice: It offers several delivery models including on-premise, hosted and managed service based, outcome driven commercial models. It offers managed service models to companies with e-commerce revenue of less than $100 million. 

3. IBM: 

IBM WebSphere commerce is a leader in 2014 magic quadrant which provides scalable digital commerce capabilities for B2B, B2C and B2B2C business models in 8 industry sectors. 

Strengths: 

• Functionality: In addition to the depth of functionality of WebSphere commerce solution, its portfolio can extend these capabilities using a rich ecosytem of multichannel commerce capabilities including order managemet, configure price and quote, warehouse management and logistics, in-store analytics, customer experience management, web analytics, product recommendations, campaign management, mobile marketing, master data management and web content management. 
• Deployment: WebSphere commerce is a scalable solution with clients ranging more than $10 million to $500 million in online revenues. It also offers multiple deployment models including licensed on premise software. 

Read the full report at Magic Quadrant for Digital Commerce 

SAP Implementation Services, Worldwide

SAP has a large ecosystem of implementation service providers, where the focus and strengths of providers vary. 

The SAP ecosystem has over 3200 service partners and over 4,200+ channel partners/ distributors. This magic quadrant from Gartner assesses 17 of the leading service providers. Each of these providers have its own strengths and weaknesses and each of them are suitable for some type of engagements and specific clients/ industries. 

In this report, Gartner has evaluated the service providers for SAP programs that involve:

• ability to provide a set of consulting, system integration and implementation services across multiple SAP applications, products and technologies. 
• Ability to service multiple industries in multiple geographies

Given the context of this report, consulting, system integration and implementation services have their own definitions: 

• Consulting services: these are advisory services that enable organizations analyze and improve the effectiveness of their business operations and technology strategies. These go beyond technological blueprinting to include operating model changes, process improvement, etc when they are part of the SAP program
• System integration & implementation services: these include configuration, customization and enhancement of existing SAP fuctionalities; application, report and interface development; and data loading, rollout, integration, testing and training services.

The magic quadrant for SAP implementation services is as below: 

Source: Gartner (July 2015)

1. Accenture:

Accenture has the largest SAP service practice globally. It has over 42,000+ professionals of which 27,000+ are dedicated resources towards SAP implementation services. Its global spread of SAP implementation resources is as below: 

• North America: 18%
• Latin America: 5%
• EMEA: 31%
• APJ: 46%

Accenture's largest verticals in the SAP practice in 2014 were consumer products, chemicals, energy and utilities, and oil and gas. 

Strengths: 

• Ability to drive complex transformation projects: due to its business approach, its industry expertise, broad SAP technology capabilities, its governance and methodology, its global presence and its global delivery network allows it to drive complex transformation projects and compete aggressively on price and scale. 
• Co-Innovation: Accenture and SAP business solutions group is the co-innovation program with SAP to drive next generation solutions, often hosted in the cloud or offered as a service for clients to rapidly adopt these solutions to gain value. Accenture also offers integrated, full stack, as a service solutions. 
• Customer Feedback: Its clients have appreciated Accenture's project leadership, its commitment to get the project completed successfully and its strong methodology to drive delivery excellence in highly complex projects. 

2. Capgemini: 

Capgemini has 15,900+ SAP skilled professionals of whom more than 10,600+ are dedicated to SAP implementation services. Its global spread of SAP implementation resources is as below: 

• North America: 16%
• Latin America: 8%
• EMEA: 28%
• APJ: 48%

Its largest verticals in SAP practice in 2014 were retail, consumer products, oil and gas, and utilities and energy

Strengths:

• Intellectual property (IP) solutions: It currently has 14 industry and process preconfigured solutions. For its smaller clients, these solutions are packaged as a bundle of hardware, software and services and offered as a service. For its larger clients, these solutions are used accelerators. 
• Focus on Digital Technologies: Capgemini supports its digital customer experience practice with hybris and cloud for customer experience, its human capital management with SAP HCM and Success Factors , and its analytics group with SAP HANA. It has also made significant investments in SAP's newer technologies. It has 900+ Hana consultants that are doing over 50 Hana projects and proof of concepts and has 6 application offerings on Hana.
• Customer Feedback: Its clients are impressed with its ability to provide rapid implementation solutions and they typically find Capgemini easy to work with.

3. HCL Technologies: 

HCL has close to 9,000+ SAP skilled resources worldwide of which 5,000+ are dedicated to SAP implementation services. Its global spread of SAP implementation resources is as below: 

• North America: 35%
• Latin America: 3%
• EMEA: 28%
• APJ: 34%

HCL's largest verticals in SAP practice in 2014 were consumer products, utilities and energy, aerospace and defense and public sector. 

Strengths: 

• Continuous investments: It has a good track record of implementing large scale SAP programs, especially around global deployment. It also has built good capabilities and a vast library of tools and accelerators in newer solutions involving Hana, Hybris, Successfactors, InfiniteInsight and cloud migration. 
• Thought leadership in Delivery: It brings delivery thought leadership through programs such as minimum viable product, back to standard offerings,usage pricing, guaranteed outcomes and benefits realization. 
• Excellent Skills: HCL has high quality consultants with strong experience in SAP

4. Infosys: 

Infosys has more than 13,000+ SAP skilled resources of which over 6,000+ resources are dedicated to implementation services. Its  global spread of SAP implementation resources is as below: 

• North America: 17%
• Latin America:1%
• EMEA: 25%
• APJ: 58%

Infosys' largest verticals in SAP practice in 2014 were consumer products, life sciences, automotive and agriculture. 

Strengths:

• Value realization focus: It has frameworks and methodologies to focus the SAP implementation team on value realization, aligning clients SAP program with desired outcomes. Infosys willingness to agree on outcome based programs on value realization shows confidence in its execution ability. 
• Excellent capabilities at a competitive price: It has strong capabilities at a competitive price through its global delivery model, accelerators, industry tools and processes.
• Full stack of capabilities: Lodestone+ Infosys consulting allows it to bring the right mix of business consulting skills with SAP capabilities to its clients for transformational programs.

You could read the complete report at SAP Implementation Services, Worldwide

Magic Quadrant: Oracle Application Management Service Providers

This magic quadrant evaluates capabilities of 14 service providers who  provide oracle application management services. 

The magic quadrant is as shown below: 

Source: gartner (September 2015)

ORACLE APPLICATION MANAGEMENT SERVICE PROVIDERS, WORLDWIDE

1. Accenture:

Accenture is the leaders quadrant and has about 13000+ FTEs in oracle AMSs and 40,000+ FTEs worldwide in oracle applciation services. Its oracle AMS geographic breakdown is: 

• North America: 33%
• Latin America: 5%
• EMEA: 36%
• APJ: 26%

Its revenue breakdown of Oracle services is from: 

• 51% from implementation services
• 39% from AMSs
• 10% from Infrastructure services

Accenture's Oracle AMS practice spans an extensive industry dept, Multiple lines of business and technology areas such as engineered systems, analytics, mobility and cloud. Its ability to offer broad range services from strategy, consulting, technology and operations allows it to deliver innovative deal structures and an extensive amount of IP and preconfigured assets.

2. IBM:

IBM as well is in the leaders quadrant and it has 7,000+ FTEs in Oracle AMSs and 12,600  FTEs worldwide in oracle application services. Its oracle geographic breakdown is: 

• North America: 48%
• Latin America: 3%
• EMEA: 24%
• APJ: 25%

Its revenue breakdown of Oracle services is from: 

• 55% from Implementation services
• 39% from AMSs
• 6% from Infrastructure services

IBMs capabilities consist of an extensive network of local, regional and global delivery centers in 14 countries. Its continued investments in Oracle AMS practices, demonstrates  its strength in addressing complex deals which often demand the combination of Application + Infrastructure services. 

3. Infosys: 

Infosys is in the leaders quadrant and it has about 4,000+ FTEs in oracle AMSs and 14,000+ FTEs worldwide in oracle application services. Its oracle geographic breakdown is: 

• North America: 68%
• Latin America: 1%
• EMEA: 20%
• APJ: 11%

Its revenue breakdown of oracle services is from: 

• 65% from Implementation services 
• 25% from AMSs
• 10% from Infrastructure services

Infosys hasa mature AMS practice which is demonstrated by its deal portfolio and track record. It offers a full cycle of application services and is now looking to differentiate by bundling business process services, applications and Infrastructure.

Infosys is co-innovating with Oracle for newer product areas such as mobility, fusion and engineered systems. 

4. TCS: 

TCS is the leaders quadrant and has 7,000+ FTEs in Oracle AMSs and 17,000+ FTEs worldwide in oracle application services. Its oracel geographic breakdown is from: 

• North America: 65%
• Latin America: 2%
• EMEA: 25%
• APJ: 8%

TCS's strength lies in its size, scale and geographic coverage across an array of end to end service capabilities. Its Oracle AMSs incorporate global applciation management + Infrastructure services.

Read the complete report at Magic Quadrant for Oracle Application Management Services 

Magic Quadrant: Digital Marketing Analytics

CMOs and other marketing leaders are asking their analytics teams to provide deeper cross-channel insights that span a wide range of marketing and advertising activities. Digital marketing analytics providers are responding with broader, more flexible and advanced platforms. 

                                                        Source: Gartner (September 2015)

Here is how Gartner defines "Digital Marketing Analytics"

Digital marketing analytics platforms are specialized analytic applications used to understand and improve digital channel user experience, prospect and customer acquisition and behavior, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques. They are stand-alone, end-to-end platforms, performing functions from data collection through analysis and visualization.

They have demonstrated relevance to marketing through their ability to collect and ingest data from common marketing sources, provide tools for standard marketing analytics use cases, and have significant adoption by marketing practitioners.

DIGITAL MARKETING ANALYTICS SERVICE PROVIDERS

1. Adobe
Adobe analytics is a market leader in this magic quadrant. It evolved since its acquisition of web analytics platform - Omniture. Adobe has demonstrated its commitment to marketing analytics continuous development, including mobile and video capabilities and media attribution. 

Strengths:

• Marketing Cloud Integration: integration of Analytics with complementary tools such as Adobe target, Adobe experience manager, Adobe audience manager makes it simple for teams of nonspecialists to coordinate activities that turn insights into actions. 
• Segment Discovery Capabilities: ability to combine deep sophistication with ease of use, immediate actionability and strong reporting capabilities
• Visionary Innovation & Rich Functionality: Its product development strategy is agile and grounded in deep understanding of the future of digital marketing.

2. SAS

SAS is a leader in digital marketing analytics space. It is a well established analytics solution provider, with digital marketing analytics comprising a growing subset of its many business use cases. 

It offers solutions that addresses the full digital marketing analytics life cycle, which includes data collection, ingestion, exploratory analysis and modeling, simulation testing and optimization, decisioning and measurement. 

Strengths: 

• Advanced Analytics: It provides a wide range of marketing-relevant analytics tools in a unified product suite
• Robust and Flexible: It has deep analytical capability, integrated data management and a flexible platform that allows customers to choose which analytics activities are most important for their businesses. 
• Brand Loyalists: Has a strong reputation in the advanced analytics space. 

3. Google

Google is a leader in the digital marketing analytics space. Its analytics platform is designed with enterprise users in mind and gained an impressive following among brand name marekters. 

Strengths: 

• Ecosystem Integration: Google analytics premium integration can automate and optimize a variety of real-time processes, including remarketing and bidding strategies and it offers integrated reporting.
• Extensibility & Scalability: Google offers open APIs, numerous integrations, and pragmmatic access to all reports and configuration parameters. Its underlying cloud infrastructure ensures that it can handle large scale activity streams in real or near real time. 
• Results-oriented ease of use: Google's focus on shopping behaviour and similar closed-loop analytics, supported by a variety of packaged analytic methods, yield clear action oriented insights and transparent results. 

Read  the complete report at Magic Quadrant for Digital Marketing Analytics 

Magic Quadrant: Public Cloud Storage Services

The public cloud storage services market continues to rapidly evolve, with market domination by the hyperscale vendors. With the price wars subsiding, CIOs and infrastructure managers should prioritize vendors' product strength, breadth of ecosystem and TCO as key purchase criteria. 

Public cloud storage is basically infrastructure as a service (IAAS) which provides storage services through a REST API using internet protocols. 


                                                Source: Gartner (June 2015)

PUBLIC CLOUD STORAGE  SERVICES VENDORS

1. Amazon Web Services: 

Locations: Amazon has cloud regions in North Amercia- US west & East and US GovCloud; EMEA - in Germany & Ireland; Asia/ Pacific - Japan, Singapore & Australia

Key Services: Amazon Elastic block store, Amazon simple storage service, Amazon elastic file system and Amazon glacier

Strengths:

• Has a strong storage portfolio and it continues to develop its portfolio to meet the growing needs of customers across a wide set of use cases. 
• It has hundreds of customers operating at Petabyte(PB) scale with few of them even exceeding 100 PBs which shows the customers trust in AWS.
• It has an impressive marketplace ecosystem of SaaS partners that allows its customers to more easily manage, analyze and protect the data that sits its underlying storage tiers.
• The Amazon S3 API enjoys ecosystem support and is a preferred cloud storage API.

2. Microsoft:

Locations: Microsoft has cloud regions in North America (multiple regions in the US); EMEA (Ireland, Netherlands); Asia/Pacific (Australia, Hong Kong, Japan, Singapore) and South America (Brazil)

Key Services: Azure blob storage, Azure files

Strengths: 

• It is an established company with continuing large investments in cloud infrastructure that indicate positive credibility and longevity and has a growing list of enterprise focused channel partners.
• Its customers can take advantage of existing microsoft purchase and support agreements to ease the exploration of its cloud storage capabilities. 

3. Google: 

Locations: Google has cloud storage in North America (US), EMEA (Belgium), Asia/Pacific (Taiwan)

Key Services: Google Cloud Storage, Persitent disk storage, Google Cloud Storage Nearline

Strengths:

• Its a price leader with the lowest capacity costs. 
• It has a promotional pricing programs, such as free inter-region data transfers or subsidized SSD tiers
• Has strong investments in an extensive global network infrastructure, with impressive content delivery network (CDN) availability in remote locations. 

 

Read the complete report at Magic Quadrant for Public Cloud Storage Services, Worldwide

Magic Quadrant: Operational Database Management Systems

As the operational DBMS market enjoys a dynamic resurgence, new entrants are challenging established leaders. Information managers will be especially interested in the changes in the Leaders quadrant, the strength of dbPaaS vendors, and the emerging feature parity of new and old vendors.

Read the complete report at Magic Quadrant for Operational Database Management Systems

Magic Quadrant: Cloud Infrastructure as a Service

The Market for cloud IAAS is in a state of upheaval, as many of the service providers are shifting their strategies after failing to gain enough market traction. Customers must exercise caution when choosing providers. 

Source: Gartner (May, 2015)

Read the complete report at Magic Quadrant for Cloud Infrastructure as a Service, Worldwide

Magic Quadrant: Business Intelligence and Analytics Platforms

Data discovery capabilities are dominating new purchasing requirements, even for larger deployments, as alternatives to traditional BI tools. But "governed data discovery" — the ability to meet the dual demands of enterprise IT and business users — remains a challenge unmet by any one vendor.

Source: Gartner (February, 2015)

Gartner defines BI and analytics as a software platform that delivers 17 capabilities across 3 categories, namely: information delivery, analysis and integration.

The 17 categories are as listed below: 

Information Delivery Reporting Dashboards Ad hoc report/ query Microsoft office integration Mobile BI

Analysis Interactive Visualization Search based data discovery Geospatial and location intelligence Embedded advanced analytics Online analytical processing (OLAP)

Integration BI Infrastructure and administration Metadata management Business user data mashup and modeling Development tools Embeddable analytics Collaboration Support for big data sources

Read the complete research report at Magic Quadrant for Business Intelligence and Analytics Platforms

Magic Quadrant: Business Analytics Services, Worldwide

Consulting and system integration companies are delivering analytics solutions for clients' information analysis and information management needs. IT sourcing buyers expect broad support for these strategies. Gartner has profiled 18 of the largest companies that offer these services.

Read the complete research report atMagic Quadrant for Business Analytics Services, Worldwide

Magic Quadrant: Advanced Analytics Platforms

Predictive analytics and other types of advanced analytics technology are becoming major factors in the analytics market. This Magic Quadrant evaluates 16 leading providers of advanced analytics platforms that are used to build solutions from scratch



Gartner defines advanced analytics as the analysis of all kinds of data using sophisticated quantitative methods (for example, statistics, descriptive and predictive data mining, simulation and optimization) to produce insights that traditional approaches to Business Intelligence - such as query and reporting - are unlikely to discover. 

ADVANCED ANALYTICS PLATFORM VENDORS

1. SAS
SAS has been the most common choice for organizations that are seeking an advanced analytics environment. It has 40,000 customers and the largest ecosystem of users and partners.  Its strength is in the banking, insurance, business services and government sectors. 

2. IBM
IBM has evolved its portfolio so that its capabilities in predictive analytics are accessible to various user types and skill levels. It is best known for its SPSS statistics and SPSS modeler products and solutions. It also addresses wide range of challenges relating to customers, operations, physical assets and risks. 

3. KNIME
KNIME stands for Konstanz Information Miner and is a Zurich based company. It offers a free, open-source, desktop-based advanced analytical platform. it also offers a commercial, server based on-site / customer cloud solution  that provides additional expertise functionality. It's experience is in life-sciences, government, education, banking and all communication sectors.

4. RapidMiner
RapidMiner is based in the US and it has a platform that is code-free UI and is available both in the cloud and an open source client / server platform. It also has a commercial edition that has the ability to work on larger data sets and to connect to more data sources. the platform is easily extendable via third party languages, analytic libraries, BI platforms, and web applications. 

Read  the complete research report at Magic Quadrant for Advanced Analytics Platforms